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Coaching & Training, Accredited Training Organization

Make your team self-sufficient.

You hired a resource for your digital marketing, a junior full of potential, an assistant who wants to grow? Our experts train and coach them on your real accounts, all the way to full autonomy. And since ADUX is an accredited training organization, your training expenses are easily eligible under Quebec's 1% law.

Accredited training organization All our experts are trainers On your real accounts
20%

That's the share of employee turnover that happens within the first 45 days on the job (SHRM). A newly hired employee left to figure things out alone, especially in a field as vast as digital marketing, disengages, underperforms, then leaves. And you start the hiring process all over again.

Support means retention, the numbers prove it

Hiring is expensive. Rehiring costs a fortune. The data is unequivocal: what retains a new resource is the quality of their support in their first months.

+82%

new-employee retention

Organizations with a structured onboarding and support process improve the retention of their new hires by 82%, and their productivity by more than 70%.

Source: Brandon Hall Group
200%

of salary: the cost of a departure

Replacing an employee who leaves can cost up to 200% of their annual salary, including recruitment, onboarding, lost productivity and lost knowledge.

Source: SHRM
12%

of employees rate their onboarding as successful

Only 12% of employees believe their company does a good onboarding job. Structured support is the exception, and therefore a competitive advantage for retaining your talent.

Source: Gallup

Your employee. Our experts. Your tools.

The goal is not to make you dependent on us, quite the opposite. We train and coach your internal resource until they run your digital marketing themselves, with confidence.

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1. Skills diagnosis

We assess your resource's starting point and your business needs, then build their personalized training plan.

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2. Structured training

Hands-on workshops led by our trainers on the targeted skills, from the basics to advanced techniques.

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3. Mentoring on your real accounts

Recurring coaching sessions: your resource executes on your real campaigns while our experts supervise, correct and push them forward.

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4. Measured autonomy

The handover happens gradually, with clear objectives, until your team can fly on its own. We stay on standby, as needed.

A well-supported junior becomes a senior asset. A junior left alone becomes a resignation, and a rehiring bill.

Training across all of our areas of expertise

All ADUX experts are trainers. Your resource learns exactly what we practise every day, not textbook theory.

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Digital advertising

Google Ads, Meta and LinkedIn, Spotify, geotargeting, programmatic banners: structuring, launching and optimizing profitable campaigns.

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Strategy and business model

Value proposition, offer design, positioning: thinking through the marketing before broadcasting it.

Customer experience and reputation

Review management, dissatisfaction interception, satisfaction measurement, with the tools we deploy for our clients.

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Data and measurement

Conversion tracking, dashboards, reading results: making decisions based on numbers, not impressions.

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Local and web presence

Google My Business listing, landing pages, conversion journeys: mastering the foundations of local visibility.

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Marketing project management

Prioritizing, planning and delivering: the methods that let a lone marketing resource accomplish the work of a team.

The advantage of an accredited training organization

Accreditation certificate, Emploi-Québec / CPMT

Your training expenses, recognized and simplified

In Quebec, the Skills Act (the "1% law") requires any employer with a payroll above 2 million dollars to invest at least 1% of it in training, and to declare it to Revenu Québec. ADUX holds a training organization accreditation certificate, and that changes everything for your accounting.

1%

Easily eligible expenses

Training delivered by an accredited organization makes it easier to account for your expenses: you simply enter our accreditation number in your Revenu Québec declaration.

CPMT

Verified experience

Accreditation is issued by the Commission des partenaires du marché du travail: it certifies the trainer's experience in their professional field and their ability to teach, with a code of ethics governed by regulation.

2026

Mentoring now recognized

In 2026, Quebec broadened the training eligible under the law to include mentoring and coaching, and simplified the process. Our coaching formula arrives at just the right time.

And if your payroll is under $2M? You are not subject to the law, but the investment remains the same smart move: a well-trained resource who stays, performs and makes every advertising dollar work harder. Retention doesn't wait for the legal threshold.

Simple pricing, at the pace of your needs

$150/hour, prepaid hour bank
Preferential rate of $150/h from 50 prepaid hours (instead of $175/h pay-as-you-go) · financeable
Hours never expire: training, coaching, mentoring and workshops
Custom structured training paths: by quote
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Frequently asked questions

Who can be coached and trained?

Any resource you designate: a freshly graduated junior, an assistant taking on the marketing mandate, a coordinator moving up in responsibilities, or yourself, if you are self-employed and want to master your own campaigns. The training plan adapts to the person's starting point.

Are we eligible under the 1% law?

If your company's annual payroll exceeds 2 million dollars, you are subject to Quebec's Skills Act and must invest at least 1% of it in training. Our training services can count toward this mandatory investment. Below that threshold, there is no obligation, but training remains deductible as a business expense; confirm the details with your accountant.

Concretely, what does the accreditation change for us?

Accreditation makes it easier to account for your training expenses under the law: you use our accreditation number in your Revenu Québec declaration, which simplifies reporting and reduces non-compliance risk. It also certifies that the trainer has the required experience in their professional field, verified by the CPMT.

Is training done on site or remotely?

Both, depending on what serves learning best: video-conference workshops, in-person sessions and live coaching on your real advertising accounts. The exact formula is defined in the training plan.

Why train a junior instead of hiring a senior?

A senior digital marketing profile is rare and expensive, when available at all. Training a motivated resource costs a fraction of that salary gap, builds loyalty (well-supported employees stay significantly longer) and creates expertise that knows your business from the inside. Our coaching bridges the experience gap during the ramp-up.

What if the trained person leaves anyway?

The risk never disappears, but it drops radically: structured support is precisely the factor that retains new hires. And everything we build together, documented processes, campaign structures, dashboards, belongs to your company and survives departures. The next resource starts from there, not from zero.

Grow your people. We'll take care of the rest.

Tell us about your resource and your goals, and we will build the training and coaching plan that leads them to autonomy.

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