Talk to an expert
Request a quote
Digital advertising, ADUX

Every channel has its strength. We make them play together.

Google Ads to capture demand, social networks to create it, Spotify to own people's ears, geotargeting to dominate your neighbourhood, and premium banners to shine on Quebec's major media outlets. Six channels, expert management, for SMBs and self-employed professionals.

Request a quote Explore the channels
Google Ads & Meta certified experts Setup from $650/campaign
Google Partner, ADUX Google certified partner agency
The right channel
changes everything

Most businesses pick a channel out of habit, "everybody's on Facebook", rather than out of strategy. The result: budget burned in the wrong place. Each channel has a precise role; choosing it based on your goal is already half the result.

Six channels, six distinct strengths

Here is what each channel does best, and for whom it delivers the most value.

Channel 01

Search Ads, Google Ads and Microsoft Ads

Capture the demand that already exists. When a customer searches "plumber near me" or "SMB accountant Quebec", they are ready to act. Search ads, Google Ads and Microsoft Ads (Bing), put you in front of them at that precise moment, the most profitable moment in all of advertising.

  • Maximum purchase intent: you answer an expressed demand, not a vague interest
  • Fast results: the first conversions come as soon as you go live, not in six months
  • Measurable to the dollar: every call, form and sale is attributed to its keyword
  • Budget under control: you pay per click, adjustable at any time, no media commitment
Ideal for

Services in active demand: trades, clinics, professionals, B2B and B2C, anywhere the customer searches before buying.

Channel 02

Meta Ads, Facebook and Instagram

Create the demand that doesn't exist yet. On Facebook and Instagram, you reach your future customers during their downtime, with visuals that leave a mark and targeting of formidable precision.

  • Surgical targeting: demographics, interests, behaviours, and lookalikes of your best customers
  • Striking visual formats: video, carousels, stories, your brand comes alive
  • Powerful remarketing: catch up with site visitors who haven't converted yet
  • Massive reach: billions of active users, where your audience spends its days
Ideal for

Visual B2C (restaurants, retail, beauty, events), product launches and brand awareness.

Channel 03

LinkedIn Ads

Speak directly to decision-makers. On LinkedIn, you reach business owners, directors and buyers, targeted by job title, industry, company size and seniority. The channel for serious B2B.

  • Professional targeting: by job title, sector, function and company size
  • Decision-makers within reach: connect with directors, owners and buyers, no intermediary
  • B2B credibility: your brand appears in a serious professional context
  • Lead generation: built-in forms to capture qualified leads
Ideal for

B2B, professional services, recruitment and long-cycle solution selling.

Channel 04

Premium Banners, major Quebec media outlets

The credibility of major media, now accessible to SMBs. Thanks to programmatic buying, your banners appear on Quebec's most visited news and content sites, a space once reserved for big brands, now within your reach, at the budget of your choice.

  • Instant credibility: your brand appears in a trusted environment your customers visit every day
  • Massive yet local reach: the power of major media, targeted to your market
  • Accessible without a media contract: programmatic removes the purchase minimums of big sales houses
  • Your 10 banner formats, designed in the Offer Design package, deployed across the whole network
Ideal for

Regional awareness, launches, and brands that want to be seen "in the news", seriously and at scale.

Channel 05

Geotargeting

Dominate your territory, street by street. Your ads appear on phones within a precise radius around your points of sale, your service areas, or even around your competitors. Not a dollar wasted on people who will never come.

  • Radius-level precision: a neighbourhood, a postal code, a perimeter around an address
  • Zero geographic waste: 100% of the budget on your real trade area
  • Proximity conquest: show up for the customers who visit your competitors
  • Perfect for multi-location: each location gets its radius, its message, its results
Ideal for

Retailers, restaurants, clinics, garages and any service with a local reach, from the neighbourhood to the region.

Channel 06

Spotify Ads

Own people's ears, not just their screens. Audio reaches your customers where no banner can go: at the wheel, at the gym, cooking dinner, headphones on, attention captive. It's the power of radio, with digital targeting and an entry cost SMBs can afford.

  • Captive attention: your message is heard, not thumb-scrolled away
  • Brand recall: audio repetition plants your name in people's heads
  • Targeting by listening moments: playlists, genres, times of day, region
  • Radio reinvented: the reach of a mass medium, at digital pricing and precision
Ideal for

Local and regional awareness: brands that want a voice, a sound identity and a repeated presence in people's daily lives.

Your ads, where Quebec gets its news and entertainment

An overview of the networks and platforms accessible through our distribution channels, from major local media to global platforms.

Accessible distribution networks: Cogeco Média, La Presse, Québecor, Rogers Sports & Media, Bell, CBC Radio-Canada, Le Devoir, Le Journal de Montréal, TVA Nouvelles, RDS, MétéoMédia, Noovo, Spotify, CBC Radio, iHeartRadio, SoundCloud, Google Podcasts, YouTube Music, YouTube TV, Roku, Prime Video, Amazon DSP, Samsung Ads, The Trade Desk, Google, YouTube, Facebook, Instagram, LinkedIn, TikTok, X, Snapchat, Microsoft Advertising, Netflix and more

Networks accessible through ad-buying platforms; the selection is defined based on your market and goals. All trademarks belong to their respective owners.

One campaign = one goal, on one channel

$650 / campaign (setup)
Advertising (media) budget extra, under your control
Ongoing management through Veille et Vigie, $350/month
Request a quote
Where to start?

The $650 Google Ads audit if you're already advertising, or build your complete machine in the ADUX pricing grid.

Frequently asked questions

Which channel should I choose first?

The one that matches your immediate goal. If people are already searching for your service, Google Ads captures that demand from day one. If you need to build awareness for an offer or a brand, social networks or premium banners create that visibility. When quoting, we identify the channel that will deliver the most results with your budget, not the one that happens to be trendy.

How many channels should I use at the same time?

Most SMBs should start with one or two well-managed channels rather than six diluted ones. Once the first campaign is profitable, we add the next channel; each campaign being one goal on one channel, expansion happens at your pace.

What does the $650 campaign setup include?

The complete campaign structure on the chosen channel: targeting, configuration, ad setup and conversion tracking. Ongoing management (monitoring, optimizations, meetings) then runs through Veille et Vigie at $350/month. The media budget is extra and stays under your control.

Are premium banners on major media outlets reserved for big companies?

Not anymore. Programmatic buying lets you purchase these spaces by the impression, without the contracts and minimums of traditional sales houses. An SMB can display its brand on Quebec's major news sites with a reasonable budget; it is one of the most underused shifts in digital advertising.

How precise is the geotargeting?

Targeting is defined by radius around an address, by neighbourhood, city or region, according to your real trade area. For multi-location businesses, each location gets its own perimeter and its own message. The exact reach is set in the campaign plan.

Can I keep my existing ad accounts?

Yes, and it is even recommended. Your Google Ads and Meta accounts belong to you, along with their performance history. We work in them as partners, and you keep access and ownership at all times.

The right channel, the right message, the right moment.

Tell us your goal, and an ADUX expert will suggest the channel (or channel duo) that will deliver the most results with your budget.

Request a quote